Fast casual chain.
One of the fastest-growing fast casual chains holds a biannual conference for the managers of their stores. More than 5,500 attendees flock to Las Vegas for this meeting, and the focal point is always the breakouts to educate and entertain. I was in charge of one of the three breakouts and tasked with conceiving the theme (a SportsCenter-style live show), writing the script against the educational goals and mission of the client's Executive Leadership Team, directing our motion and presentation designers and coordinating the set.